gruppo FEG

Product: beds, sofas, wardrobes, chairs, tables
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www.gruppofeg.com
In the FEG Group, 200 persons work with great dedication to reach a great result: improving the human habitat so that people live in a functional, pleasant environment.
Our philosophy is summed up perfectly by a saying from Francis Bacon, "Houses are built to live in, more than to look on".
To achieve this goal, we take many actions and make many decisions that characterise our company and make it different from all the others.
A careful selection of materials, precise cabinet-making and "tailoring" procedures performed on wood, and advanced technology are only the first steps toward quality. Next comes development of the product and of comfortable, practical furnishing projects so that every person can experience his or her very own domestic environment in safety, security and elegance.

The company also pays special attention to the growing demand for environmental protection, so it produces furniture which fully respects the principles of sustainable growth.

The FEG Group was among the first to decide, with conviction, to be fully open and transparent with consumers, and thus ensure they are fully protected. Each product is accompanied by an information sheet which painstakingly describes the materials used in construction and the production procedures employed.
A critical commitment also involves the customer's relationship with such information; that is, the information sheet is viewed as a basic right which every consumer should expect.
At FEG, attention to consumers is placed above every other consideration: their needs and their desire for complete information always come first.

Modern marketing usually defines the sales strategy of a company using four P's: Product - Price - Promotion - Positioning.
We think that there's a fifth P to be considered which does not summarise this strategy but expresses it fully: the P that stands for Person.
It's the reason why we believe it our duty to thank everyone by name. Even if we can claim a product of higher quality on the market, we must remember that the origin of that quality is a company's attitude and style. You might even call it the company's SOUL, which is shared by everyone - from the Managing Director to the last apprentice who was hired.

We will never get tired of asking ourselves, "Why should a customer buy from us instead of from someone else"? The answer is that we enjoy building furniture, and we hope the consumers perceive it when they buy our products.
The strength of our company has always been our ability to create quality furnishings that satisfy the public's taste instead of imposing taste on the public.

The identification of four areas of taste - which we call natural.home, colour.home, decor.home and essential.home - has enabled FEG to develop a broad selection of products that offer advanced technology, yet above all pay close attention to accommodating the different stylistic approaches taken by consumers.
In order to make happy those who wish to enjoy a home furnished with taste. Personal taste.
And because a home must resemble us if we are to feel it is truly ours.